There is no mechanism to regulate or to ensure fairness about positive or negative reviews online. Online Reputation Management will ensure that positive reviews about you will dominate the online world!
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It has been said that when something hits the internet, it stays there. This is true, and for whatever reason, there may be things online that you would prefer not to exist. While we may not necessarily be able to have these removed (but we try anyway), it is however quite possible to bury them.
Studies have shown that 78% of internet users conduct product research online and 80% have a change in purchase decision after seeing a negative review online.
Whether real or fictitious, one negative review about your company from a disgruntled customer can quickly damage your reputation. Take control of how your brand is perceived online by countering negative reviews with positive ones. Make sure that people know about your brand’s glowing reviews and testimonials.