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Are Reputation Management and Reputation Marketing the same thing?
As a business owner if you have ever received negative star ratings on review website, you’ve probably very familiar with reputation management. Even if this hasn’t happened to your business, you’ve probably at least heard about reputation management. Or, you may even know about reviews and how it can affect your bottom line.
Regardless where your knowledge falls on this subject it’s becoming increasingly important for all businesses offering any type of services to consumers to understand the differences between reputation management and reputation marketing. Not only does this include plumbers, electricians, roofers, remodeling, lawncare and everything to do with your home, it also includes doctors, lawyers, auto dealers, accountants etc. Don’t even get me started on fake reviews!
Reputation management focuses on restoring a positive reputation for your business after receiving negative reviews. It’s certainly a position no business wants to be in. However, with the growing popularity of review websites, it can also be an opportunity to show off the positives about your business. If your customers are satisfied, they are probably already telling their family and friends about your company. This is an opportunity to take those positive comments online as another avenue to market your business.
That’s where reputation marketing comes in. The concept is very similar to reputation management, but you’re focusing on taking control of your reputation to better showcase your strengths.
How Does Reputation Marketing Work?
Reputation marketing is all about showing off your customers’ positive comments about your business. This can in turn help to build up your business’s reputation in search results and catch the attention of customers searching for services you offer.
It’s not about trying to cheat the system or scam your way into more reviews. You’ll get real comments from real customers. Potential customers will see these reviews when searching for your business online, and they’ll have a good idea of what to expect if they choose your business.
There are a couple of ways you can approach reputation marketing for your business. One option is to claim your profiles on review sites, then ask customers to go there to leave reviews. You could hand out a card with the URLs at the end of the business transaction, or send an email with links to your listings on these sites. However, the problem with this approach is that your customers may forget or be too busy to go to each site and fill out a survey, so it may take quite a while to build up the amount of reviews you want.
Introducing Review Service!
Finally, managed reviews from Google (of course), Facebook, Apartment Guide, Autotrader, Avvo, BBB, Cars.com, Dealerrater, Healthgrades, and much, much more. Web Development Goals takes the true proactive approach in getting positive online reviews. With a “Done For You” solution, so you can focus on your business while Web Development Goals puts your online reputation reviews in high gear.
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