Twitter is a great social media platform and is highly useful when planning effective internet marketing strategies for the business. Moreover, it’s free and global in reach, without need to tweak complicated codes. It has been used by companies, big and small to gather and gauge customer feedback—and spy on competition at the same time. It’s also a tool to share exciting business news and give away promotional coupons to help attract more sales.
However, in spite of these recognized benefits, businesses fail to maximize the use of Twitter. Beyond sharing information, they have fallen short in opening the channel for a two-way interaction with their target, which makes their follower base an empty number no matter how big. A social media optimization expert, such as from the professional team of Web Development Goals, shares five ways you can use Twitter more effectively to market your business:
- Start with the Twitter bio. Use your profile to tell people about your business’s story. Make sure you establish your company’s identity well. The username and image you use along with your background must be consistent with your other online marketing tools. Don’t forget to provide an up-to-date link to your blog, website or a landing page
- Tweet often. Tweeting regularly is a sign that you’re active. Not only does this help you strengthen your presence and stay updated with newsfeeds, it also improves your search ranking. Optimize your tweets with keywords, but keep it sensible and relevant.
- Connect with influencers. Find a way to connect with experts in the field and interact with them regularly. You can key in industry-related keywords to find them. Remember, who you choose to affiliate with affects your business image.
- Track business mentions. Anything people say about you online is feedback you can use to improve your business, and an opportunity to address issues with dissatisfied customers and to express appreciation to those more positive and grateful. Use a professional and polite tone, and try to offer solutions. You can take such interactions as a way to influence posters of negative comments to retract, and even convert them to loyal customers.
Finally, retweet. You create relationships in social media through give-and-take. Share first before you ask followers to retweet, mention, or favorite your tweets. Not only do you earn the approval of such tweeters, you also catch their interest to connect with you more, offering you as a side benefit, new sources of ideas for your content.
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(Source: Five Ways to Use Twitter for Marketing That You Might Not Know About, Entrepreneur.com)
(Source: 14 Ways to Use Twitter to Market Your Business, CIO.com)