Choosing a social media tool set to handle the huge tasks before you is almost as bad as the problem it’s trying to fix. How to decipher which of these tools are really necessary, and what they can do for you is not easy. Yet we’re going to attempt to help you do just that, […]
Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content associated with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than basic text. The social world […]
Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. […]
More and more consumers are using the Internet for their purchases. Sadly, many local businesses are slow to keep up with this growing trend. In fact, most businesses are finding it difficult to stay visible to potential customers online.
If Batman and Robin could dedicate their lives to fighting spam instead of crime, they’d need new identities. Enter Google’s dynamic duo: Panda and Penguin. Their respective debuts in 2011 and 2012 shook the foundations of online business for the first few months. Every business from online fashion stores to SEO companies saw a major […]
These days, most people depend on the Internet to find information on products or services, connect with friends, or get instantly linked with the rest of the world. With that in mind, does it matter how people connect online? According to research, personal computer use is fast becoming second fiddle to mobile gadget use, prompting […]
Online marketing, while not exactly a new concept, is ever-changing. To meet the preferences and requirements of the market, businesses crafting an online presence need to fine-tune their efforts in order to reach a bigger audience. One of the most prevalent trends on the Web is the use of social networks, and smart businesses who […]