If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to […]
In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their […]
Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions.
You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.
Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand?
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results […]
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is […]
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows: 86% of respondents said negative reviews influenced their […]
To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.
Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously […]