You might have heard it said that you should make it a best practice to test different elements of your landing pages but were unsure just how to go about doing this.
Testing your landing pages is by far the easiest way to improve conversion, and generate more leads and revenue. The cold hard truth is that if you fail to embrace this practice, you are putting your business in a very precarious position, as this means you are basically rolling the dice with each and every attempt. Wouldn’t it be smarter to create your own intelligence to give you the best results? In the hopes you said yes, here are several items you’ll definitely need to look at testing.
Let’s take a peek at several of the items that need to be tested on your landing pages.
What you should test on your landing pages
Your headlines – Crafting the perfect message in your landing page headlines is crucial to their success. It can often be a matter of only a word or two, so test carefully.
Colors and styles – Don’t think you must match your website colors and styles precisely, but rather adapt the style to the item being offered. Learn the psychology of color, and its effects on consumers, as this will drive more decisions than you know!
Visual elements – This means mainly videos and imagery. Very often a video that is the wrong style or an image that doesn’t convey what you want can send traffic streaming from your page.
Sales copy – Sales copy can be tricky at best, and this is one of the more crucial testing components. Understanding the right length, tone, and various other elements of your copy can make a real difference, so be sure to test this item!
Test your prices – This is an easy one to figure out, and you’ll find no better way to set the right price than by testing on a live audience.
Terms – Sometimes your terms will need to be tested out, to see if there are any hindrances. This can be particularly true in higher priced offers.
Call to action text and buttons – The text on your buttons as well as the shape and color of the buttons themselves are items you should test. Certain colors and text are more persuasive than others, so test this item carefully!
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