Most people are connected to the Internet in one way or another, and this makes cyberspace an important venue for marketing. Implementing social media optimization may not seem very useful for small, growing companies, but that is a wrong belief. Jayson Demers recently wrote an article for Forbes about how unlikely businesses have used social media strategies:
“This is what one local Kansas-area retirement community set about to do to attract new residents to their facility. Using Facebook and YouTube to reach potential clients and their children, it quickly became apparent that both baby boomers and seniors wanted to engage with them via social media.
Mari Luangrath set out to use Twitter to generate some interest in her newly launched online company, Foiled Cupcakes. […]
According to Mari, the strategy was simple: “We followed people in our target demographic and began to converse with them about the things that they were interested in”. No hard sell, no sending traffic to their website, no getting people into their online sales funnel; just participating in conversations with their target market.”
Connecting with your potential customers helps create a strong rapport. Just get to know your target market and you can expect positive results or feedback in no time. In fact, Foiled Cupcakes was able to exceed their original sales target six times over.
Twitter is just one among the many social media platforms you can utilize for online marketing. Established companies like Web Development Goals, LLC can even recommend excellent internet marketing strategies that take advantage of various types of social media to benefit your company. However, there are some things that should be consistent across all of your business social media accounts.
First, your company’s social media profiles should have a consistent visual style. This helps consumers easily identify a brand. An example would be the use of specific colors and logos. Having a trademark hue would also make a brand recognizable to consumers.
Second, aim to keep your profiles fresh or updated. Social media is all about informing your customers on what is new with your business. Regular updates on company milestones are just one of the ways you can create a connection with your target market. Additional improvements like changing the background pictures or the cover photo (preferably related to your latest promos or products) every once in a while likewise assures customers that you’re still there and thriving.
(Source: Myth Busted: My Industry Isn’t A Good Fit For Social Media, Forbes, June, 23, 2014)