Didn’t your daddy tell you that nothing in life is ever really truly free? That’s never more true than with regards to marketing Free Giveaways. There’s always; I say again always, a cost to be paid, whether it is cash or your valuable time.
So how do you get a accurate picture of the real costs of a free marketing promotion? First is by understanding the hard costs you are incurring to create and ship, and then by factoring in your time.
What varieties of “free” are we talking about here?
Many times in online marketing we are offered something for free in return for our email address or attendance at a webinar. (Email given there too!) Most marketers go with choices like ebooks, free reports, whitepapers, videos and podcasts.
If you’ve ever created any one of these, you understand the true costs associated with them. Unless you’re a one-person business operator who hates to outsource, you’ll be confronted by the prospect of paying someone to create and set up for delivery your freebie. Just so you know.
- Creating the content – Someone has got to write, film, record whatever content you are producing. Unless that’s totally you, you’ll pay for this.
- Designing the squeeze page or landing page – There are a few great softwares out there, but they cost as well. And we know how much designers cost.
- Production costs and shipping – If you want to manufacture a hard product, chances are you’ll need to pay to get it where it’s going.
- Marketing funnel hard costs – Email autoresponders, setup costs for technical aspects, webinar charges. GoToWebinar for example, charges at the bare minimum $99 a month for their lowest plan, which allows only 100 attendees. (to be fair, there are other lower-priced services)
- Advertising – Are you going to be taking out ads for this freebie to attract the widest possible audience?
Using a freebie, or freemium content as people are referring to them these days, remains a very good way to build a list or audience for your products and services. We just thought you should be aware you’ll need to count the cost of “free” when producing your freebie.
Send us an email at firstname.lastname@example.org or call us at (248) 264-7000 now to schedule your free in-depth consultation with us.