Content marketing is more than just creating a continuing feed of new content onto your web site. Done right, creating content that drives lots of traffic to your site is a real possibility.
The solution to have this happen for you is easier than you think, but requires a little outside the box thinking. Specifically, you must understand how to involve several different types of content into the mix, and use them together.
Let’s see 7 ways you can create content that can attract more traffic, and not merely one time!
7 Ways to create content that draws traffic to your site
Create an infographic – We all love visuals, and infographics have carved out a special place in our hearts. They are compact, informative, and best of all for us, imminently sharable!
Case studies – People are dying to know, step by step, precisely how to do things. If you can present a case study that got great results, your content will get ranked, go viral, and garner lots of looks.
Create a tutorial – Solving a challenge for your audience with a step by step solution is a sure way to get lots of traffic for a very long time.
Make videos – You’d have to have been asleep for the last few years to not have noticed the value and impact of video, particularly for traffic and SEO. Additionally, your video channel could become a vibrant social stream all in itself.
Podcasts – Podcasts are all the rage now, as people love to listen (even in meetings sometimes!) when they aren’t able to watch. Also, it is a great medium for their smartphones, which can be tedious to watch videos on.
Conducts interviews – If you can set an interview with an authority figure in your space, you’ll be amazed how much traffic and authority it can provide.
Epic posts – Creating long form content that really tackles a subject thoroughly is a great way to have that content shared and receive a lot of traffic. Although this is not something you can likely do every day, it can also help establish your authority.
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