Geofencing marketing equips advertisers with a more precise digital technology to target people in incredibly local areas, meaning individual homes, buildings, events, trade shows, retailers, convention centers, and most importantly your direct competitors.
Marketers and enterprises now have a powerful tool allowing them to maximize ad dollars and focus on reaching just those people who are most Likely to be your potential customer or care about what you have to say.
We Like to say that Location can indicate a user’s buying intent. Physical Location illuminates’ clues as to whether consumers are in the market Looking to make a purchase or if the user fits a certain demographic. As an example, a patient at an ER center could need a personal injury Lawyer because they may have gotten into a car accident. A consumer at a competitor car dealership can be in the market Looking to buy a car. These are both great examples of Locations indicating a buyer’s purchase intent.
But all too often new advertisers contact us knowing these simplified examples were executed by other agencies, yet the results were meager or non-existing at best, in part because everyone collectively didn’t build out the proper strategy that would translate into fruitful results.