GET IN FRONT OF POTENTIAL CUSTOMERS FIRST, RAISE YOUR RANKINGS, INCREASE TRAFFIC, TAILORED TO LARGE AND SMALL BUSINESS
Consumers Are Searching – Be Found First with Web Development Goals
When you want to attract foot traffic to your brick-and-mortar business, you put up signs and hand out flyers. Search Engine Optimization is the online version of all these marketing tactics. You may have the best website in the world, but if it’s buried under all the internet clutter, then it’s practically pointless. You need to send out signals and directions that lead straight to your website.
Why SEO is Vital for Business Success
According to research from Mashable, Google gets over 100 billion searches a month worldwide. Unfortunately, roughly 75 percent of all web users do not browse past the first page of the search results. How does a business owner such as yourself make sure that your business is included among the top search results? You do SEO, of course!
Through search engine optimization, businesses are able to significantly improve their website’s online visibility and ability to rank within the first page of Google’s search results for related keywords. Why is this significant? Ranking well can easily boost your leads and sales. According to the Search Engine Journal, SEO leads have a 14.6 percent close rate. On the other hand, outbound leads (direct mail, print ads, etc.) have a 1.7 percent close rate. Simply put, a well-crafted SEO strategy can help you compete with the biggest players in your market.
What Are Your Competitors Doing?
Many businesses in competitive industries have turned to SEO as a way to gain the upper hand against competitors. As more and more people use the Internet to search for the products and services they need, it is imperative that businesses have a strong online presence—and you can bet that your competitors are trying to tap SEO as well to achieve just this.
The Touch of a Pro
Although SEO is pretty much a necessity in today’s ultra-competitive market, it is not advisable to attempt SEO on your own, especially if you have no experience with online marketing. Implementing and monitoring an SEO campaign is a full-time commitment. Many business owners do not have this luxury. Furthermore, the world of SEO changes regularly, based on the guidelines provided by Google. This may render many of the methods you use null and void in the near future.
If you are interested in running an SEO campaign for your business, it is in your best interest to work with a full-service SEO company. Not only is this the most cost-effective way to implement SEO, but you also make your SEO efforts more efficient through other online marketing services that are designed to boost the effects of SEO.
Get Started Today!
Now is the best time to plan and implement your SEO campaign. If you would like to learn more about us and our SEO services, please do not hesitate to give us a call. We’d love to discuss the success that awaits you.