It’s tough enough making sure you are fitting enough time into your day to make your social media efforts happen. It’s a tragedy if all of that effort is for naught!
After wracking your brain to think of clever and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whichever combination you happen to work with, if nobody is moved to click on the links you’ve placed in those posts it’s simply not worth the time.
So, should you junk it all? No, instead use the following 3 tips to goose your social media audience into clicking on your links and heading where you want them to go!
3 Ways to get more clicks from your social media posts
Ask for the click and share – First and foremost, the simplest way to get more clicks from your social media posts is to just ask for them. Carefully craft your calls to action so that there’s no question what you want and need them to do. This goes for sharing, too. Subconsciously, if you make the suggestions they will be far more likely to act upon it.
Give them something to look at – Nowadays all of us love to watch videos, look at images, pore over infographics and otherwise engage visually. Very often you can kill two birds with one stone with just the promise of a video or infographic that can be had for a click, which gets you both what you want.
Make it a no brainer – What’s in it for me? You need to make the decision to click a real no-brainer. Offer such value or need to know information on the other side that your readers literally can’t help but click your links. If you are offering a bribe, make it a good one, valuable and in context with your ultimate goals. Don’t be afraid to stir the pot, either. Controversy sells, and in this case, you need to sell that click. Be truthful and watch your click through rates soar.
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